In celebration of their 20th birthday (🥳💙), Museumnacht Amsterdam and Studio Gyor Moore created a Windows 98 inspired campaign to promote the pre-launch of the ticket sale (as an hommage to the year they started). With the target group of millennials we wanted to use nostalgia and 90's pop culture and mix that with modern media and contemporary art 🤖. 

For one month we took over their entire brand and took it back in 1999. From their logo, to their website, to their social media. Below you can find some of the samples we created throughout this month.

For the first week of this campaign we aimed for about 3000 registrations (50% of 18-32 years). Together we collected 8700 registrations in the first week, with 80% being 18-32. This I what we call a very cute little but highly effective campaign 💙 

Created together with the lovely team of Museumnacht, thanks for having us once again 💙 Jordy Den Haan Emma Waslander Beatrijs Jansen