The future of automotive industry will play an important part in the society to provide more than transportation. This project is aimed to push the world famous furniture retail store, IKEA’s experiential marketing to next level combining with the future trends in automotive field. The brand value of Ikea should be kept and plays an important role in the project concept. The vehicle has two modes. The HOME PLANNER mode that allows users to enter the vehicle and design their home through the hologram projector and 3D scanner. The delivery mode helps the user to get their orders delivered through autonomous driving and cargo loading in the warehouse.
Combining the technology with the future auto industry will lead to the outcome which is vehicle can be turned into a mobile service implement.
