GDFS 2019: Two Day Live Project
The Mentors: Ilka Studio
The Brief: Where is home?
The Concept: YIKES
The brief asked us to look at where you felt home was and create a deliverable based on this. I focused my project on the relationship you have with home when it is your place of work, which is the case for a growing number of freelance artists and designers. I looked at the issues faced when working by yourself from home, including loneliness and stress. My project aims to help tackle some of these issues by providing a friendly and humorous reminder when you have been working for too long, haven't taken breaks, haven't spoken to a human being all day and so on.
The concept is designed as an add-on that you can install on your computer that can be tailored to your personal needs.
The style was designed to imitate the apple clock that appears on the screen when your laptop sleeps to have a more official and believable feel.
The campaign
A campaign stemmed from this idea, using the same language to catch people's attention and help to raise awareness of the issues faced by many freelancers. It would encourage people to consider the way they, and those close to them, work and reach out to anyone feeling alone.
