OBJECTIVE: Propose a suitable brand for a showroom in the Gatwick Airport.
BRAND: In order to provide the travelers a more productive experience in an airport setting; The brand Professor Puzzle was chosen because it masters the art of producing games/puzzles to challenge and sharpen the player's cognitive functions.
CONCEPT: The research direction of exploring the art of puzzle making led to the discovery of the Chinese craftsmanship in the Ivory Ball. The layered concentric shapes were to be aligned to solve the puzzle. This idea of travelling through the layers to solve the puzzle was used to create the circulation,design and functions of the space. The layers were translated to provide a sense of depth in the design to intrigue the customers to travel through the space to know the end product.
