A whole bar in a bottle
A bottle can hold everything: stories, messages and even boats. It can carry the 43 mysterious ingredients of Licor 43.
And also, in this special edition, it can even fit in a whole bar. Or at least, its essence.
And also, in this special edition, it can even fit in a whole bar. Or at least, its essence.
Licor 43 is the pride of the Zamora Company: a family recipe that has become the Spanish liqueur with the greatest international reach. With its sights set on the European market, the brand created a special edition Licor 43 Baristo that included in its already legendary recipe, coffee notes from Agaete, in the Canary Islands.
The challenge was to create a bottle that went beyond packaging to evoke something that the target of this product discovers in Spain and yearns to take home: the culture of coffee and of the bar.
The challenge was to value a Made in Spain and Made of Spain product: to talk about the Spanish way of life, drinking from the prestige of the Licor 43 brand, without diluting it.
