2020 On the Double
A campaign to increase tourism in New York City for the year 2020. The concept capitalizes on the year being a double of the same number, 20+20, by using phrases starting with the word "double" to highlight popular attractions of the city.
Campaign aspects:
- Posters
- Print advertising
- Outdoor advertising
- Social media sponsored posts
- Snapchat geofilters at popular locations
- Various paraphernalia
This campaign is the second one for the number 2 from my numerical series (the first being Duet: The Museum of Sound)
-- Personal Project--
This campaign is a complete figment of my imagination and in no way represents any real life events or opinions of the companies used above
