Prisma
/ branding, product design
Prisma is a conceptual beauty brand based on sustainable and circular economy principles.
Prisma’s mission is to raise awareness concerning animal cruelty, environmental issues and unsustainable modern capitalism. The brand's beauty products are all vegan as well as cruelty-free. Prisma offers a reusable packaging scheme: Customers can get new discounted lipstick refills if they return and reuse the lipstick packaging. This rewarding scheme should inspire customers to think about the benefits of circular economy models as opposed to our current throw-away society.
