Opening the Door

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Opening the Door to the Future of Marketing

Alimama Marketing Summit Brand Design

Alibaba Design | alimama Design

As the central platform of Alibaba Group's commercial digital marketing, Alimama has been working with millions of small and medium-sized e-commerce enterprises over the past 12 years. It empowers the companies to actualize their brand through digital transformation.

For the Alimama Marketing Summit, our core focus was to Redefine new marketing by thrusting the doors open to a new digital era. Alimama, being an established thought leader in this field kickstarted this first conference to give a forum for its customers to engage and learn together.

Redefining took on many forms as our designers were inspired by the visual of open doors which they placed on the M logo. The letter M itself stands for many things, foremost being marketing but also in this particular instance M stands for more: more meaning, more modes of innovation, and more motivation to conquer the future.