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House of Waters — Full of Kitsch

Sora Pak
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House of Waters — Full of Kitsch
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
graphic design Exhibition Design Poster Design branding john waters MICA MICA GD MFA
Branding a museum of John Waters was an assigned project in a graduate course at Maryland Institute College of Art(MICA). Students were asked to decide how to craft a museum experience, what it contains, and how it interprets John Waters.

My concept for the exhibition focused on Waters’s house because many people might be curious about his private space; what kinds of objects are in there, and how they inspire him. After researching interviews of Waters, I learned he collected several kinds of weird objects, and each one has a particular story that is meaningful to him. Through this research, I became more familiar with him, so I wanted to make the exhibition more approachable to the public and emphasize his eccentric side.

As for its visual language, I referred to the ransom note style of his poster art, kitschy culture, and the 1950s Americana to bring a dark punk aesthetic. At the same time, I utilized the collage effect and choose a vivid color palette to represent his playful balancing act with the dark side.


DATE Dec 2019
CATEGORY Exhibition Branding
ADVISOR Abbott Miller, Andrew Walters
House of Waters — Full of Kitsch
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Baltimore, MD, USA

House of Waters — Full of Kitsch

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