Chinese New Year of The Rat Red Envelopes 鼠年红包设计

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Chinese New Year of the Rat 2020

The Chinese red packet tradition is about the reciprocity of giving and receiving. It’s a gesture of goodwill, that builds relationships among family and friends. 2020 is the Chinese Zodiac Year of the rat. I created a set of vibrant and vigorous images of rats using simple geometric shapes and bold blazing colours.

There would be five rat illustrations and each one would be unique with respect to shape, facial expression, color and gesture. The idea for this creation originates from the classical cartoon characters that feature the vigorous, smart and brave aspects of rats, such as Ratatouille, Danger mouse, Stuart Little and so on. Those rat characters are so well-known that they bring to the audience sweet memories as well as encouragement and inspirations which I have integrated into some positive words printed on the back of the red pockets.

When I look at you, I am home

Life is a song, sing it!

Your only limit is your soul

7 billion smiles, and yours is my favourite

you will make it tomorrow!

2020 非你莫鼠

那些承载着儿时记忆的动画片总有一部能打动你的心，也总有一只或英勇，或可爱的老鼠形象让你铭记。在这鼠年新春来临之际，这套带有北欧风格的中国传统鼠年红包正式登场啦!

正是基于这些曾给我们带来过欢乐时光的多种正能量的鼠形象，设计师怀着孩童般纯真的心情去创作，意图将这种“孩童般”的纯真和幸福带到千家万户! 每个红包上的守护鼠都有一个特定的身份或有着自己特殊的使命，它们带着温暖的情感和满满的正能量，即将照亮2020新一年的每一天，这将会是家长送给小朋友, 亲人, 爱人, 朋友之间最好的新年祝福和礼赠。

回家

生命就像一首歌，唱吧!

人世间微笑百媚千红，我独爱你那一种。

心有多大，世界就有多大。

你一定能做到!