Colgate PreviDent Varnish
case study by Acosta Design
case study by Acosta Design
The mission: To create a world of promotional materials for Colgate's new prescription product PreviDent Varnish, including postcards, a promotional mailer kit, and print advertising. Complicating this multidimensional project was a limited budget, a tight deadline, and some printing restrictions.
The outcome: We devised a pillow-pack mailer big enough to incorporate the sample kit and meet Rx regulations while keeping the mailing costs low. Plus, the line has an exciting new look that can be used as a style guide for future launches. We completed a photo shoot, multiple print components, and a mass-mailing within budget and before the deadline.
The outcome: We devised a pillow-pack mailer big enough to incorporate the sample kit and meet Rx regulations while keeping the mailing costs low. Plus, the line has an exciting new look that can be used as a style guide for future launches. We completed a photo shoot, multiple print components, and a mass-mailing within budget and before the deadline.
