#MusicBreak
University students are always in a rush and KitKat is all about breaks. To reenforce the concept and digital interactions during the launch year of KitKat in Ecuador, we wanted to give a surprise to the students in the day they considere the worst of the week: Monday.
On one monday, we take advantage of the 15 minutes break between clases to give small concerts from local popular artists. Meanwhile, we asked the students to write the HT #MusicBreak to unlock the ultimate concert at the end of the day.
The activation was a huge success. KitKat was trending during almost the whole activity and later on. The last concert was so anticipated that people from another universities also came along.
We were congratulated by KitKat international as one of the best practices of the brand in the year and our community in social media start to asking for more activations like this in their universities.
