Introduction: The problem we’re trying to solve Vans Pro Classics look just like classic Vans, but have been redesigned to be super durable, highly cushioned performance skate shoes. Since they look almost exactly like classic Vans, (the original skate shoes from the 70s and 80s) how can we make sure skate consumers are aware of the difference and seek out the Pro Classics for their performance skate needs?
CONCEPT: Our life expectancy is no longer limited.
IDEA: Starting from the insight of the skaters also being graffitters, make the vans look more durable by painting them on a skatepark on the biggest profesional competition for the olympic games, one shoe of the pair is never going to fade and the other yes showing off the concept of the work.
EJECUTION: We're going to make a CASE STUDY making a video of how the work is going to take place on the biggest tournament of the skateboarding competition. We're going to show our clients how the painting is going to be and how the new vans pro are better and more durable by comparing them to the painting on the skatepark. The graffitti is going to take place on the Worl Skate Street League Skateboarding World Championship, making the competition a great event for the promotion of our new VANS.
