• Gulu is a healthy food brand created by a Chinese fitness and food influencer, Gulu fit. The brief was to create a fun, playful branding and packaging for a series of instant oatmeals. To create a cheerful vibe,  I designed a typography logo with a cute facial expression that gave more personality and a human touch to the brand. Inspired by the breakfast scenes, the colorful and vivid food illustrations brought a warm and delightful feeling to the products.
  • Photo credit to 墨菲班长
  • Client: Gulu Fit
    Designer: Site Ma
    Illustrator: 肖肖
    Location: Beijin, China