Nike Haloti Collection (Concept)

 

The purpose of this project is to promote a football "big man" by creating a visual identity around Haloti Ngata.  Haloti is an All-Pro defensive tackle in the NFL entering his eighth year in the league with the Baltimore Ravens. He is an explosive and athletic "big man" while being one of the strongest players in the NFL. He is also a great role model and could be a leader in the development of a collection of apparel made for larger men.