The Brief:
Triumph had a new line of collection called Body Make-up. It was essentially a range of nude bras and panties and as an agency, our task was to make them less boring, more exciting.
Approach:
Our idea was simple, making bras look sexy is a no brainer. Giving a new rating to sexy - now that's hot.
The client engaged us in branding this collection through consistent messaging for every platform - launch ad, media invite at Marina Bay Sands, press releases, branding videos etc. From the media invite, to stickers, backdrop, brochures, and the MC's speech, we crafted everything from scratch.
Media invite
Models in action. If you have it, flaunt it!
We created fun stickers with quirky copy to be given to the Press and Guests.
Photo opportunity with the fun props at the photo wall.
