This work is part of the "Madrid Bio" project, which would be 4 projects (graphic design, product, branding and spatial design) for the last four-month period of the Integral Design and Branding career.
All projects revolve around a supposed co-living in Matadero (Madrid) as a laboratory of ideas for the Biodiversity of Madrid Río, in which to share space and resources to generate objects and knowledge that helpconserve biodiversity, through a community that fight for the welfare of the planet.
For the product project, a drone was designed that would measure the air quality of that day (with driving app included), to know the amount of pollution and whether it is healthy or not to go out for sports or take a walk.
You may think that it is a very extreme measure for you, or maybe not, but I want you to know that there is an audience known as LOHAS (lifestyles of health and sustainability), which, as the name implies, the priority in their life is their health and the health of the planet, so the LOHAS Drone is a product that can be very suitable for your day to day.
I would like to talk to you about the fact that this product has to do with some of the Sustainable Development Goals of the United Nations, with the Breathelife (a global campaign for clean air) project and even the one on International Conservation related to biodiversity, and also tell you that the materials are recycled to from the ideas and processes of Precious Plastic by Dave Hakkens. Although I would like to talk to you about all this, I want to summarize the project to the fullest and that is why I leave you the links in case you want to inform you of these movements so important for the future of the planet and below.
Thanks for watching.
