People who love Tap are people who love coffee. They are cool and have individuality. They love to see what others are up to and showcase what they have. While they are willing to try everything new. They are egotistical, and there needs to be a monumental effort to get them associated with our brand in the long term. We will be their source of pride across the coffee realm.
A Strong Mark could leave an influence on people's life!
Place-Making!
