Client Overview
A pre-launch superannuation product that differentiates itself by investing in a way that measures the entire portfolio for its contribution to the United Nation's 17 Sustainability Development Goals (UN SDGs).
Problem Statement
How might we entice and educate users, to drive conversion on the product’s homepage?
For this client project, the process involved:
• Research: Competitor analysis, card sorting
• Data Analysis: Affinity mapping, identifying pain points on the user journey map
• Ideation: Ideated upon 5 themes derived from the MVP
• Prototyping: Used Adobe XD to build mid-fidelity prototype in monochrome to reduce bias in usability testing
• Usability Testing: 2 rounds of usability testing with reiteration in between
Deliverables:
• What instilled trust in the users and what doesn't
• Grouping SDGs to simplify user experience
• Future opportunities
For a more detailed case study of the UX design process, please visit here.
For a more detailed case study of the UX design process, please visit here.
