Curator Sarah B. McCann asked me to assist in the help of creating a custom hand lettered logo for an exhibition. This was not your typical exhibition, it was better due to it being a fully inclusive art experience for even those who are blind. Ways of Seeing also featured the work of  blind artists. Sarah challenged me with the need of a logo that was not only visually appealing to look at but to touch as well. She expressed that she was not interested in your standard type of lettering that comes to mind when thinking of braille or anything to do with visual impairment. Since the exhibition centered around inclusiveness I designed this lettering to be engaging with movement. Key in the creation of lettering is visibility for the audience type but for Ways of Seeing I needed each letter to have it’s own distinctive feeling or readability. Sans serif is a typically easy letter form to feel out but I also wanted there to be a second layer to engage the viewer or feeler. This is where the cursive lettering in Seeing comes to play. By playing with the lettering it gives me a chance to create a different movement not only in terms of viewing it but when you touch the letters. In-order to get the lettering to really come to life and to be able to touch them I created a polymer plate to emphasize with the letterpress’s ability of embossing prints.

The Ways of Seeing logo had to be visually interesting and strong enough to stand alone since it was being used as a part of the donor gifts. Those who donated to the exhibition could qualify for a letter pressed print, tote bag, or plaque among other gifts. The logo of course was used on the postcards which featured braille on both sides to allow those who are blind or have vision impairments to be able to read it.