About the brand
Naina Batra and Tejpal Singh are “Daughter Father” duo doing our bit to give back to Society. They founded IGiftLife about year and half back and they focus on spreading awareness about Organ donation across India. At present in India the level of organ donation is very low and this is due to lack of awareness among people. Currently there are more myths than facts that people know. They strongly believe that by spreading awareness they can help save many more life’s. They are guided by a noble soul who showed them the power of giving, since then their single minded passion is to save life’s. The key challenge they face is to be able to do more.
SEGMENTATION AND TARGETING
Geographic Targeting
- The brand’s focus area is India
Socio-Economic Targeting
- The brand targets people from all walks of lives who are willing to helpthe people in need and are empathic towards the society.
