Science Rediscovered Logo Exploration
Bringing our campaign identity to life
Bringing our campaign identity to life
In 2006, as Communications Manager for the Museum of Science and Industry, I hired Taylor Bruce Design Partnership to help develop an identity for our $205-million capital campaign.
The multi-step process included a full exploration of potential names for the campaign, which included selection of the name and discussions with Museum executive staff and Board members to secure approval prior to a full logo exploration. In early 2006, we selected as our campaign name as a way to promote our vision to inspire the next generation of scientists and surgeons, engineers and explorers.
We faced a big challenge when we set out to design our campaign logo. Our goal was to reflect the campaign, but stay within the confines of the Museum's larger identity. However, one of our campaign projects was a rebranding effort, which would shift our brand standards, logo, brand colors and voice mid-campaign, ensuring that our campaign logo would be out of place if we designed it to play nice with the existing logo. We opted for a simple logo that contained signature design elements for the campaign, but could easily be transitioned into any color required by the new brand standards, which had yet to be developed.
The multi-step process included a full exploration of potential names for the campaign, which included selection of the name and discussions with Museum executive staff and Board members to secure approval prior to a full logo exploration. In early 2006, we selected as our campaign name as a way to promote our vision to inspire the next generation of scientists and surgeons, engineers and explorers.
We faced a big challenge when we set out to design our campaign logo. Our goal was to reflect the campaign, but stay within the confines of the Museum's larger identity. However, one of our campaign projects was a rebranding effort, which would shift our brand standards, logo, brand colors and voice mid-campaign, ensuring that our campaign logo would be out of place if we designed it to play nice with the existing logo. We opted for a simple logo that contained signature design elements for the campaign, but could easily be transitioned into any color required by the new brand standards, which had yet to be developed.
The briefing book for the logo exploration outlined the differences between an organization's identity and a temporary campaign logo and identity.
We developed ideas and concepts for outdoor banners and brochures to help Museum executives envision the logo in use with multiple formats.
This CTA bus wrap was another concept developed to help Museum executives envision the campaign identity in use.
Images for Museum exterior banners were developed to help Museum executives envision the campaign logo in use.
The final logo for Science Rediscovered included a very simple glow effect and cut-off letters as part of the visual identity. This identity was intended to be flexible in color to complement an eventual, undefined rebranded Museum identity.
