This Vietnamese restaurant moved from overhead printed menus to dynamic flat screen displays and required an updated look.

The main design challenge was categorizing and organizing the information as well as presenting it in a way that would be conducive for people who are ordering. This involved meaningful typography choices, carefully deciding where to supply emphasis, and thoughtful product photos and pictographs to support the displayed information.

Product options and up-sell choices are effectively placed to draw in the customer. Another design challenge was the lack of consistent product photos the solution for which was curating a selection of stock photography that would complement each other.

To reinforce the overall look, unique headings, using the same visual treatment, were designed for section titles.