A school project where we had to come up with cooperate identity for a fictional company. 

My company was DR+, a virtual service that helpers customers handle finances quicker, faster, simpler and easier access. With an increasing trust in humans and artificial intelligence, many are turning to virtual assistant users. Customers are able to track their finances, purchase groceries, ask questions with regards to their health or illnesses without having to consult a professional, access their emotions and unhappiness. This service is a membership-based finance, shopping needs, medical or counselling practice.

The different colours used in the arrow was to represent the array of services that they provide, making it up to be the "+".