Kathe
Proposed advertising campaigns for the 100-year anniversary celebration of “Kathimerini” (Greek for Daily) newspaper.
Levels
A visual representation of the word “ΚΑΘΕ” (Greek for Every, but also a derivative of Daily - the name of the newspaper). The illustration depicts significant aspects of our lives as all-inclusive levels (every moment, every person, in every way, for every reason, in every thought, for every truth, with every word, to every direction). These levels also represent the depths one goes to while researching something to get past the superficial truth.
Typography
A typographic approach of the above concept. The word “ΚΑΘΕ” is written in the same font as the newspaper’s logo.
Thank you for watching!
