When Google Africa challenged us to create a campaign for YouTube, we were thrilled. Quadruply so when we heard it was to promote the London 2012 Olympic games being broadcasted live on YouTube on the African continent.
We worked closely with the Google Africa team and YouTube to deliver on brand messaging, while creating materials within Olympic brand guidelines. Everything was approved by the IOC (international Olympic committee).
We ended up producing large digital displays, gigantic outdoor billboards, posters, stickers, t-shirts and a really sweet banner campaign.
We truly felt like we were there in spirit. Gold medals all round for all our teams who worked on this.
We worked closely with the Google Africa team and YouTube to deliver on brand messaging, while creating materials within Olympic brand guidelines. Everything was approved by the IOC (international Olympic committee).
We ended up producing large digital displays, gigantic outdoor billboards, posters, stickers, t-shirts and a really sweet banner campaign.
We truly felt like we were there in spirit. Gold medals all round for all our teams who worked on this.
