ON THE RUN / WINTER CUPS
Rational:
Penguins are the real symbol of the coldness, they know how to survive in the coolest weather. They also have this adorable look that everyone loves. This combination perfectly matches with On The Run's winter theme emotionally and functionally. Emotionally, as people love these creatures and their vibes, this is how they will also feel towards OTR's new cups and its winter vibes. Functionally, as these cups will be used for hot and cold beverages through the winter with their very cold look and feel; they will make people wants to get it just to take a picture of it and post it online or maybe keep it for the memory.
Client : On The Run
Agency : DDB
Senior Graphic Designer : Ahmed osama
Account Manager : Karim Abou El Dahab
Thank you.
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