Ong Liutaio Workshop

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ONG LIUTAIO WORKSHOP

BACKGROUND

Ong Liutaio Workshop (王祺偉提琴工作室) is a music workshop established during year 2011 and specializes in violin making for Malaysian. The workshop offers instrument making and servicing, as well as importing Maestro Massimo Negroni and others Cremona maker’s violin into Malaysia. At Ong Liutaio Workshop, our main mission is to promote the legendary art of Italian Violin making into Malaysia and offers Italian Violin to the market in a reasonable price.

DESIGN OBJECTIVE

To highlight the skill and quality of One Liutaio Workshop.

TARGET AUDIENCE

Violin student, Violin Collector, Musician

KEYWORDS

Simple, Professional, Craft

IDEA OF LOGO

I'm using brush to create shape of the violin and put the name of the workshop under the violin as a simple logo. You can see the texture of the brush when you look near to the logo and the reason I use brush for the logo is to represent craft art. The typeface I use is "Futura" to match the thickness of the violin.

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STATIONERY DESIGN

A full set stationery included with namecard, letterhead, envelope, and A4 folder. I go for a clean design and color palette that I think it match for the workshop and it would bring out the professional feeling in the branding.

Invoice and Purchase Order

Environment Design

Leaflet Design

It is talking about Ong Liutaio Workshop having a violin making workshop at their place on NOV 20 - 29. It is a 2 week workshop for everyone who is interested and introduce what the workshop doing and what you will experience. There is also a short description and story of Ong Ket Wei and his workshop.