In this poster intended for Mexican tyre dealers, the idea was to exploit the fame and the so-called "dos orejas", in fact, when a "torero" had an outstanding performance, he is awarded with the two ears (dos orejas) of the bull. The visual represents the metaphor of the sale of tires with the torero (the dealer) and the bull (the tire).
We created several poster to achieve the best and effective result.
