Phonetic Eyewear was created by optical industry professionals determined to find a solution for digital eyestrain that was both fashionable and affordable. Phonetic Eyewear products are designed for consumers who spend considerable time viewing computer screens, tablet PCs or smartphones; for office employees, students, gamers or anyone whose lifestyle includes exposure to these devices.

The existing logo has this simplistic modern feeling to the overall brand of Phonetic. Their logo is a combination mark, with some instances of the symbol standing alone. It has a very personable tone to it. The serif font they use currently has a relaxed yet professional personality. The company might want to keep their existing color scheme or something quite similar.

Final logo will provide a slight color variation with the “E” for better recognition against bright backgrounds, but maintain the constant overlap typography as well as the word alignment of “P” to Phonetic and “E” to Eyewear.