LAURA LUMADUE's profile

Birchbox Flagship: Retail Design

I edited the Birchbox color, as a representative of the company expressed that they were not satisfied with their two gender specific colors of hot pink and navy.  I modified this to a  more gender neutral burgundy hue.
The front facade features the projection film and touch screen featured on the materials page.  The square to the right is the name 'Birchbox' repeatedly.
This demo area would be for self exploration, to quickly try products.  The other demo area would be for more professional consultations.
Demo area would be for professionals and friends to try out samples or get consultations.  The mirrors fold to lay flat against dividers.
Reception is only partially hidden from street by semi-transparent projection film.
Birchbox Flagship: Retail Design
Published:

Birchbox Flagship: Retail Design

This is the final design package for my final Junior Studio project, which was to design a flagship store for an online retailer who did not alre Read More

Published: