Part 2
Creating awareness among parents and adults about the Child Helpline number 1098.
Scribbles
To start with I scribbled down different ideas and then chose the ones which communicates the best.
Character developement
The character are intentionally made cute and colour full, with big eyes that could grab attention,
and texture to add details and give life to the illustration.
Steps to final illustration
Sketch -- Colour -- Final
1. Lost kid.
2. Family Abuse
Final output
Press Ad. 1
Game of chess revisualized for a Run-away kid
Press Ad. 2
Blind man's buff (Andhali kohimbir) revisualized for Sexual Abuse
Press Ad. 3
Snakes and ladder revisualized for a Missing child
Front full page ad.
Poster 1
The game of see saw revisualized to Exam pressure
Poster 2
The game Dart revisualized to Family Abuse
Poster 3
The game of Hide and Seek revisualized to Emotional Instability
Outdoor display in areas like railway station, malls or bus-stops
Magazine Ad
Find the way game revisualized for a Homeless child
Magazine Ads
Left: The game of Ludo revisualized to Child Traffikking
Right: Doll house game revisualized to Child labour
Full page magazine Ads.
Hoarding 1
Introducing the New Parle-G 1098
Hoarding 2
Hoarding 3
Hoarding 4
Hoardings will be displayed around everyday commute locations as well as in gardens and parks.
The Idea is to use social media to give a platform to the real stories of Child helpline.
Sharing the stories and activites with the #sharethenumbershareaparle-g.
The ultimate aim of the project is to encourage parents and adults to have a healthy communication and to prepare the child in times of difficulties by telling them about the Child helpline number 1098.
With the end of part two concludes the campaign, 'Share the number. Share a Parle-G.'
