Customer choice awards for the best smartphones of the year. This helped build conviction and trust about these devices and also helped build a terrific engagement of over 2 Lakh responses in less than 2 weeks!

The announcement page of the customer choice awards. This helped build a great conviction for these smartphones and helped many make that final decision as over 2 lakh other customers have chosen this as the best. 

Brand Experience Zone for the newcomer brand realme. This helped customers explore all offerings that the brand had and helped them relate to and understand the legacy of the brand and how it has gone to become the best debut brand of the year.

Engagement created around the final season of the popular series, by merchandising phones as different houses encouraging the customers to vote for their favorite house.

Using occasion based merchandising to bring better relevance for the customer giving them a better experience to browse and buy during this period.

Use of content around gifting as per price, relationship, & personality type.

Concept around the insane speed at which smartphones sell out during a flash sale. Customers were encouraged to practice their speed through an interactive GIF, which will help them check out faster on the day of the sale and build a great engagement for it's intrigue.

Using New Year to build a good sustenance for smartphones launched during the year by highlighting the best ways in which they can become a part of our lives and help become our best companion by enabling us to be closer to our hobbies and to fulfil our New Year resolutions like travelling more, improving photography skills , track our health and so on.

Sticking to an emotional angle to use smartphones in the best way possible to help you stay safe and connected. Using articles to recommend apps that help them to stay aware and safe in this time of need.

Celebrating smart & empowered women avatars on the occasion of women's day by showcasing how smartphones have come a long way in enabling them to be the best of every avatar!

The concept is around celebrating love for your best hobby and how smartphones have been the your best friend is helping you grow your love for these hobbies the best way!