The clients had come up with the name "Ginger & Jew BBQ", and wanted a sophisticated but recognizable brand identity that played off of the humorous founders' duo; a red-headed man from the Appalachian mountains and the other of Judaism faith who loves puns!
The logo is rustic to reflect old taverns and the evaporation ring from the bottom of a cold glass bottle, portraying the foreseen use of their sauces for foods you'd typically get at a bar, and with a cold beer. The labels were inspired by Jewish mosaics, keeping them bright, colorful, and innovative so they pop off the shelves.
