Universal Studios AR Theme Park Map
This fictional project was done as part of an assignment for my module on Advertising Strategies and is purely for academic purposes only. All copyrights belong to respective owners.
Background
Humongous in size, long queues, high chance of you getting lost if it's your first time there.
These are how theme parks are like nowadays. With sizes that can even be compared to city states in other countries, even the piece of printed map with tiny icons and large chunks of names on it can sometimes get
you nowhere.
With so much time spent on queueing alone, the last thing people want is getting lost and wasting more time finding their way throughout the park.
Problem Identified
People need a faster, much more convenient and hassle-free way to guide them throughout the theme park.
Solution
A GPS navigation app that operates from within the theme park itself, using Augmented Reality (AR) to guide the user to its desired location.
How the app works
1
Select your Universal Studios theme park location.
Wait for the GPS to detect your location within the park
2
Choose a desired location within the park for directions to.
Be as specific as you want!
3
Point your phone's camera in front of you & wait for the app's AR to activate.
Once activated, follow the directions on your screen to your location!
The app is designed to help people save time & effort,
enjoy their trip more, and is suitable for all ages.
Product showreel
