Joy
Character Design
Joy is the horse-kid mascotte of a well known italian brand of toys
(Toys Center).
This redesign was an entry for a contest the company hosted in 2018.
This redesign was an entry for a contest the company hosted in 2018.
Early sketches (left) and character turnaround (right)
I started studying some different head shapes and body proportions for the character and colored the ones that worked better. Then I proceeded by defining the character elements and final body shapes.
Expressions studies and color palette
After deciding the character's final body proportions and shapes, I studied how they worked with different poses and actions and also added a couple expressions studies as well. The color palette has been based on the mascotte's original color scheme and also on the company's logo.
Illustrations and ambience tests
Once the character had been defined, I realized a couple of illustrations of him interacting with other people in different settings, trying to emulate the look of a children's illustrated book.
