Toyota Debut Project
A special project with Toyota to create a guerilla marketing campaign to debut their Yaris. We, a group of 10 senior Graphic Design students, created a multi-media ad campaign targeting young, hip consumers including flyers, stickers, posters, advertisement, web sites and videos. Terressa Broussard and I were personally responsible for writing, designing, and organizing a 100-page, hard-bound marketing book describing the project and our success to Toyota. The project ended up achieving over 10 million PR exposures for Toyota and the new Yaris.
