This video shows one of the first collections done entirely by Petco Owned Brands.  This was an exciting win for my team.  I fought for two years to get the apparel business away from a third party vendor because I knew we could design better product, on trend, at a better price and sell more product.  I was right!  This program was done with high end materials, an elevated design aesthetic, designer details and was brought in at a considerably higher margin.  The Royal Treatment trend was chosen specifically for the pampered princess pups out there.  Petco Owned Brands did an amazing job!  

***Scroll to the bottom to see examples of Petco apparel before I was hired.  I understand there is a customer for that look, and I respect the business our vendor built.  I, however, want to build an aesthetic based on human apparel trends and quality.

Nordic was originally going to be a small collection for select stores, but we liked it so much that we rolled it out to all doors instead.  

Lodge is a classic look for anyone.  We updated it with cozy fabrics, authentic detailing and adorable accessories.

These are examples of product Petco was doing before Owned Brands took the business.