Noah is an American men’s clothing based in Soho, New York City. The brand merges skate, surf, and music cultures in reference to classic menswear.
As a brand, Noah seeks to take a stand against many of the appalling practices of the fashion industry.
My first task was to research Noah and identify imagery and themes to base my design off of.
In addition to their store, their website has a blog which features articles about sustainability as it pertains to the fashion industry and their relationship to both.
I used these blog posts to inform the topics I covered in my apparel collection.
I took four topics Noah discusses in their blog posts: durability, pollution, transparency, and waste and used those topics as jumping off points for design ideas.
original pencil sketch with digital first draft
Seabird broaches the subject of packaging waste and pollution with the strong image of a bird with a bag over its head. On the front, there is a bird-themed jolly roger. $50
Used Goods celebrates the material the shirt is made of: 100% pre and postconsumer textile waste. It features a screenprinted abstract textile pattern and the phrase “Used Goods.” $75
Total Cost focuses on transparency by labelling the costs of each aspect of production, from fabric to freight in screenprint. $350
Wear Me Out is a shirt with a challenge—wear this shirt out, wear the wearer out, and flaunt this shirt in public. The text is embroidery and screenprint. $125