Founded in 1985 in San Diego as "Quality Communications", Qualcomm has grown to become a global technology leader and key industry driver behind next-generation mobile networks, devices, applications and services.
CHALLENGE
Create a new website, brand feel and messaging for Brew MP - Qualcomm's powerful mobile operating system that helps phone and app developers bring smartphone-like functionality to mid and lower end devices.
SOLUTION
Take a somewhat complicated technology / market and make it stand out with real world approachability - while still conveying the bottom line benefits that matter most to developers.
SERVICES DELIVERED
Concept Development
Copywriting
Brew MP enables mass-market smart phones for the rest of us.
With pre-integrated global support, Brew MP works in your native language.
GET MORE JUICE OUT OF YOUR CHIP.
Deeper hardware access gives you higher application success.
THE BIG PICTURE
Brew MP™ is a robust, integrated and highly scalable mobile OS by Qualcomm with global reach that brings richer applications and experiences to the world’s largest markets today, and next-generation ones tomorrow.
SAY HELLO TO THE NEW BREW
For decades, Qualcomm technology and chips have powered the wireless industry. Today Brew MP stands poised to move the wireless mass-market even further. Backed by Qualcomm, Brew MP enables the applications and advanced capabilities that equal a win-win foreveryone in the ecosystem.
MILLIONS OF HANDSETS
For decades, Qualcomm technology and chips have powered the wireless industry. Today Brew MP stands poised to move the wireless mass-market even further. Backed by Qualcomm, Brew MP enables the applications and advanced capabilities that equal a win-win foreveryone in the ecosystem.
MILLIONS OF HANDSETS
Brew MP is no newcomer. It’s built from technology that has powered over 1200 device models and hundreds of millions of handsets in the field today. The change that’s been added with Brew MP will increase the scale and benefits of this truly mass market OS in a big way.
POWER AND FLEXIBILITY FOR ALL
Use what you want with whatever you want, Qualcomm is confident it will be good for all of us. Yes, the end-to-end application distribution and application runtime system we pioneered still works. But not everyone needs complete systems and in addition, systems are opening worldwide. We recognize this change in the marketplace and have changed the business model so that Brew MP is now offered under a single license (to manufacturers) and independently. That’s right: Brew MP is no longer tied to any specific content and application distribution system.
Use what you want with whatever you want, Qualcomm is confident it will be good for all of us. Yes, the end-to-end application distribution and application runtime system we pioneered still works. But not everyone needs complete systems and in addition, systems are opening worldwide. We recognize this change in the marketplace and have changed the business model so that Brew MP is now offered under a single license (to manufacturers) and independently. That’s right: Brew MP is no longer tied to any specific content and application distribution system.
OPENLY SPEAKING YOUR LANGUAGE
Brew MP supports the programming methods that developers need. And it’s extensible to new ones, wherever they may come from. In addition to the powerful native C/C++ programming language at its core, Brew MP now comes with pre-integrated support for Flash, Java and other mobile and internet technologies. Qualcomm aims to continually evolve Brew MP to support the technologies that drive mass-market wireless use. And if Qualcomm doesn’t add it, Brew MP has the flexibility to support other extensions.
Brew MP supports the programming methods that developers need. And it’s extensible to new ones, wherever they may come from. In addition to the powerful native C/C++ programming language at its core, Brew MP now comes with pre-integrated support for Flash, Java and other mobile and internet technologies. Qualcomm aims to continually evolve Brew MP to support the technologies that drive mass-market wireless use. And if Qualcomm doesn’t add it, Brew MP has the flexibility to support other extensions.
CHANGE IS GOOD
Brew MP is able to be so flexible andopen because of where Qualcomm sits in the wireless ecosystem. Our business istechnology. And we benefit when our customers benefit. So if an application developer, device manufacturer, or wireless operator needs to modify orcustomize Brew MP device elements to get to market, we provide support. From a flexible business model, to source code availability, Brew MP adapts so that innovative solutions for consumers can be created.
Brew MP is able to be so flexible andopen because of where Qualcomm sits in the wireless ecosystem. Our business istechnology. And we benefit when our customers benefit. So if an application developer, device manufacturer, or wireless operator needs to modify orcustomize Brew MP device elements to get to market, we provide support. From a flexible business model, to source code availability, Brew MP adapts so that innovative solutions for consumers can be created.
3PRE: WE’RE BETTERTOGETHER
Third parties play a critical role in accelerating wireless technology advancements. That’s why Qualcomm has created the 3Pre program (pre-integrated, pre-optimized, pre-distributed) for core BrewMP applications. Whether it’s a browser, a JVM, or one of the other core applications of today’s mobile phones, one solution does not fit all. That’s why Qualcomm collaborates with top developers, OEMs, ODMs and operators from every application category and wireless market type. Because it takes an entire ecosystem to provide the best solution for end-users.
Third parties play a critical role in accelerating wireless technology advancements. That’s why Qualcomm has created the 3Pre program (pre-integrated, pre-optimized, pre-distributed) for core BrewMP applications. Whether it’s a browser, a JVM, or one of the other core applications of today’s mobile phones, one solution does not fit all. That’s why Qualcomm collaborates with top developers, OEMs, ODMs and operators from every application category and wireless market type. Because it takes an entire ecosystem to provide the best solution for end-users.
Brew MP. With everything you need, all it needs is you.
PLATFORM
WHATS NEW IN BREW MP
Brew® has grown up to become a full OS with a ton of new functionality that allows you to deliver killer new UIs, applications and services. We’ve added new features and APIs across the entire platform while never losing focus on delivering the biggest punch in the smallest footprint. And our new Brew SDK, tools and developer site help you get your applications to the market faster. Say hello to the new Brew Mobile Platform - or MP for short.
WHATS NEW IN BREW MP
Brew® has grown up to become a full OS with a ton of new functionality that allows you to deliver killer new UIs, applications and services. We’ve added new features and APIs across the entire platform while never losing focus on delivering the biggest punch in the smallest footprint. And our new Brew SDK, tools and developer site help you get your applications to the market faster. Say hello to the new Brew Mobile Platform - or MP for short.
NEW QUALCOMM MOBILE OS FEATURES
To say we have been busy adding new stuff is a bit of an understatement. From greater control over power for mobile applications, to new core features like processes, threads, signals and critical sections, to enhanced services like memory and file management, we’ve touched every part of this mobile OS. We then completely overhauled and optimized database services for complex queries and the ability to register for change, while also adding new content management and URI-based settings engines. And to make it all look good, there’s new widgets, transitions and powerful window management to deliver complex multi-window applications and UIs.
HERE FOR THE LONG HAUL
We don’t just give you tools, pat you on the head and tell you to go away. Brew MP’s new test tools and support systems help you get your Brew applications to market. From an integrated Adobe Flash Plug-In, to a standardized test plan, to more accurate XML-based device profiles, you’re always starting right. We even re-tooled device testing with new APIs, updated reference right to the SDK and multiple test houses with centrally updated specs. And when you’re ready to verify functionality, there’s an Open Porting Verification Suite with thousands of automated test cases.
MULTI-PLATFORM MOBILE SDK
Say goodbye to the days of sorting out which SDK is needed for which device. With multiple platforms and one mobile SDK, simply use our new SDK Manager to install and activate the platform of your choice. For help managing all those devices, there’s a new Target Manager that chooses a simulated or physical device to test against and then automatically configures your environment. Our simulator has also been revamped to include support for interactive, Flash-based skins, local device instantiations and extensive mobile platform build. Click2Run and Click2Debug provide automated, one-click compile, install and run or debug, instantly. And then there’s Universal BMP USB, which finally provides a universal driver bundled in for seamless connection to all Brew MP devices without OEM drivers.
To say we have been busy adding new stuff is a bit of an understatement. From greater control over power for mobile applications, to new core features like processes, threads, signals and critical sections, to enhanced services like memory and file management, we’ve touched every part of this mobile OS. We then completely overhauled and optimized database services for complex queries and the ability to register for change, while also adding new content management and URI-based settings engines. And to make it all look good, there’s new widgets, transitions and powerful window management to deliver complex multi-window applications and UIs.
HERE FOR THE LONG HAUL
We don’t just give you tools, pat you on the head and tell you to go away. Brew MP’s new test tools and support systems help you get your Brew applications to market. From an integrated Adobe Flash Plug-In, to a standardized test plan, to more accurate XML-based device profiles, you’re always starting right. We even re-tooled device testing with new APIs, updated reference right to the SDK and multiple test houses with centrally updated specs. And when you’re ready to verify functionality, there’s an Open Porting Verification Suite with thousands of automated test cases.
MULTI-PLATFORM MOBILE SDK
Say goodbye to the days of sorting out which SDK is needed for which device. With multiple platforms and one mobile SDK, simply use our new SDK Manager to install and activate the platform of your choice. For help managing all those devices, there’s a new Target Manager that chooses a simulated or physical device to test against and then automatically configures your environment. Our simulator has also been revamped to include support for interactive, Flash-based skins, local device instantiations and extensive mobile platform build. Click2Run and Click2Debug provide automated, one-click compile, install and run or debug, instantly. And then there’s Universal BMP USB, which finally provides a universal driver bundled in for seamless connection to all Brew MP devices without OEM drivers.
BREW MP IS MAKING WAVES IN THE MOBILE WORLD.
We made Brew MP™ more flexible, capable and scalable. Now developers, operators and handset manufacturers are running with it - taking advantage of all that Brew MP can do. They’re introducing new classes of handsets that deliver more avenues to a mass-market audience through application stores. Some are new to Brew MP. Others have been working with us for the last decade. And all are making the most of this more powerful, more open OS.
We made Brew MP™ more flexible, capable and scalable. Now developers, operators and handset manufacturers are running with it - taking advantage of all that Brew MP can do. They’re introducing new classes of handsets that deliver more avenues to a mass-market audience through application stores. Some are new to Brew MP. Others have been working with us for the last decade. And all are making the most of this more powerful, more open OS.
EA AND BREW MP. GAME ON.
Brew MP continues to fuel the game giant's mobile success.
THE LEADING MOBILE GAMES. LED BY BREW.
In today'sultra-competitive gaming environment, publishers and developers are always looking for ways to go bigger, better and faster with their titles each year—otherwise, it can literally be 'game over'. And that’s exactly why EA has looked at Brew as a go-to partner since 2005. The relationship dates back even further. Prior to EA's acquisition of JAMDAT Mobile, JAMDAT developed games onBrew since 2002.
Key Points
· Brew MP : central to EA’s mobile gaming success
· Enables production of high quality games for all tiers of devices
· A platform with market reach around the world
· Enables production of high quality games for all tiers of devices
· A platform with market reach around the world
For the leading game publisher, Brew MP™ represents the next level in what has already become a key platform for their most popular game franchises, including: Rock Band™ Mobile, Madden NFL Football, The Sims™, and Need for Speed™. In fact, all of EA's premium mobile games are represented on Brew, with many titles available in both 3D and 2D versions.
Travis Boatman, VPof Worldwide Studios for EA Mobile
A POWER PLAYER ONEVERY LEVEL.
For EA, Brew MP continues to deliver—from its clear path to revenue to its underlying technology that enables EA’s premium brands to shine on mobile devices around the world. And with native support for C/C++ and direct access to underlying graphics hardware, Brew MP is now helping EA produce even higher quality games for all tiers of devices. This means one thing: more people playing EA games.
NEXT STOP: MOREPREMIUM GAMES IN MORE PLACES.
EA is excited about the new business and technical opportunities being delivered by Brew MP—and with Brew MP literally in their back pocket, they have all the power they need to tackle growing mobile markets around the world.
The Sims 3 Based on the #1 PC game franchise of all time, The Sims 3 brings exciting new gameplay and endless possibilities to BREW mobile devices.
Madden NFL 10 Score the winning touchdown in Madden NFL 10! With Brew MP, immerse yourself in the game with enhanced graphics and clear audio.
The Sims 3 Based on the #1 PC game franchise of all time, The Sims 3 brings exciting new gameplay and endless possibilities to BREW mobile devices.
Madden NFL 10 Score the winning touchdown in Madden NFL 10! With Brew MP, immerse yourself in the game with enhanced graphics and clear audio.
COMPANY FACTS
Electronic Arts
Headquarters: RedwoodCity, CA
Founded: 1982
Website: www.eamobile.com
Headquarters: RedwoodCity, CA
Founded: 1982
Website: www.eamobile.com
