The first style-forming task of developing a new visual image of the brand was a serious update of the brand block. In the process, various versions of the logo redesign were proposed, differing in the strength and quality of the changes made to the elements. Including the option was proposed a completely new logo graphics, as an alternative to the redesign of the existing one.

In a constructive dialogue with the customer, it was decided not to abandon completely the visual form of the sign, but to refresh it as much as possible. Thus, the sign was optimized, having lost an additional decorative circle, and was drawn on the construction grid. A new typography based on a modern font was found, while having continuity with the previous letter graphics, in the form of characteristic roundings. The color scheme remained in red shades - it became more noble and deeper.

The main idea is to show the diversity of the company's products, decoration materials. For this, 7 patterns were developed, which are a graphic stylization of textures and textures of materials, products of Axioma Mironova. In addition, two more graphic patterns of “crumpled paper” and a geometric pattern were worked out, as an alternative and for contrast with other materials.

According to the concept, depending on the need and graphic “courage”, we can use up to four different patterns in one layout, which creates the effect of the variety and meaning of materials for the company. The patterns are seamless and can be infinitely stretched for any formats and materials. The pattern can be used both overlay on corporate colors, and corporate color on white or alternative color. You can also solve the pattern by means of post-printing preparation (varnish, hot stamping), to give the product tactile properties.

Combining a complex of textures in a corporate style, a selection of designer papers similar to finishing materials, corporate background colors, postpress options, we get a non-standard, interesting, multifaceted corporate image that will greatly distinguish the company from competitors even in such a standard direction as business documentation.

With all the variety of options for harmony, you must choose the main corporate pattern. The corporate style is based on the “crumpled paper” geometric pattern, which is used as an image element in graphic blocks. For example, a company folder or the reverse side of a business card. If desired or necessary, the pattern is changed to an alternative.

An important component of the style was the format of the corporate presentation brochure. The task is to develop a template for a universal multi-page document that can easily be redone for various tasks, sub-brands, themes and target audiences.

A template of a multi-page document with a corporate grid and layout rules: styles for headers, footers, text blocks, accents, listings, examples of typesetting illustrative materials, photos, galleries, styles of tables and lists, as well as options for identifying sub-brands, were immediately applied to a specific example of presentation brochures of the Axiom Mironova company.

To emphasize the advantages of the company, a series of pictograms in a unique style was developed, which, subsequently, acquired several subsystems.

In the complex of works on updating the brand Axiom Mironova, the company’s sub-brands were redrawn in the style of the head brand. Contract wall coverings - Redline and Greenline. Existing Viprok and Kapral brands were finalized and identified in the company's system.

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