In recent years there has been a mind shift when it comes to traveling. It is not about the destination anymore but rather the journey. 

While every touch point along the route is working to amplify the overall experience of the traveler, they want a more authentic experience, not a typical tourist excursion. It is about getting behind the scenes at the destination and being able to experience life as the locals would. An experience that would enrich their lives, broaden their perspectives and provide them with a world-view of life. 

Our approach is based on the insight that the modern day traveler, whether for business travel or for a holiday, is seeking something more. 

Our visuals communicate a more immersed reflection of activities that immediately resonates with the reader on a colloquial level - blending a sense of familiarity with the unexpected.

The copy and imagery work in tandem to create a feeling of belonging without overtly selling the destination.