Life Below Water Campaign for United Nations
Many people are unaware of the impact they have on aquatic species, hence, this campaign informs the audience that a little ignorance comes with a great loss. Raising awareness through a different and interactive medium, we first targeted this to the Universities in Leeds, United Kingdom.
Scientific facts often bore people, causing them to lose notice of the actual message, so the motive of this series is to state important facts and prove the current conditions in the aquatic life that many do not know.
Using the staircases as a creative way of advertising as it is where many people can interact with. By having such statistics, inspirational quotes and projection, people are able to read/interact with them as they travel.
(quotes were printed on vinyl sticker and put up on a set of stairs at Leeds Arts University)
Not only did we target such spaces but we encourage putting up quotes and statistics elsewhere to cater to a larger audience, eg. wheelchair slope & lifts.
A QR Code was also created and it contains a few organisations that help make the oceans a better home for the aquatic species. With this the audience are able to scan it and either donate to take note of the tiny change they can take part it to help better the environment.
this is a collaboration with Leeds Arts University, Graphic Design Students
