Project Brief: To study and decode a vision story of any forecasting agency (here I took WGSN) and propose a suggestive plan that can be implemented in the communication aspect (have taken the Visual Merchandising field) of a fashion brand of your choice (the brand taken is Good Earth).
Good is an Indian Luxury brand. It defines everyday luxury by offering products that enhance one’s feeling of well-being, that are created through a personal prism of intense connection to nature, history and heritage. It draws a fine line between tradition and creating a new vocabulary of luxury that is Indian and sustainable.
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