芝士猩球品牌吉祥物IP Branding Mascot Design

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项目背景2018年号称魔都三大网红品牌之一的光之乳酪跟赤犬联系上了，虽然作为乳酪界的扛把子，与喜茶、鲍师傅并称上海人民广场三大排队网红美食的名片已经打响，在上海地区乃至全国为吃货们所熟络，但是品牌方仍希望再做一爆品品牌名为“芝士猩球”定位为高品质烘培领导者，成为烘培行业中玩转猩球的领航品牌；

犬犬与芝士猩球团队密切互动沟通，理解了需求，并整理了设计的思路：

以猩猩为具象的形象记忆，以星球为概念载体与消费者互动，塑造遨游星际的宇航员“猩IP”打造潮趣/好玩/年轻人喜爱的烘培品牌为本次IP整合设计的终极目标。

以下让我们一起看看新的芝士猩球的诞生之旅，共同见证猩IP的领航新形象。

Project Background In 2018, Guangzhi Cheese, which is known as one of the three major Internet celebrity brands in shanghai, was contacted with REDOG Although as the handle of the cheese industry, he and Xicha and Master Bao were also called the three queued Internet celebrities in Shanghai People's Square. The business card of gourmet has already started, and it is familiar with foodies in Shanghai and even the whole country, but the brand still hopes to make another explosive product. The brand name is "Cheese Ball" and it is positioned as a high-quality baking leader and has become a baking industry. The leading brand of playing gorilla;

Redog and cheese team closely interact and communicate, understand the needs, and organize the design ideas:

Taking the orangutan as the figurative image memory, using the planet as the conceptual carrier to interact with consumers, and shaping the astronauts traveling in the interstellar "orangutan IP" to create a fun / fun / baking brand that young people love is the ultimate goal of this IP integration design .

Let's take a look at the birth of the new cheese orangutan together and witness the new image of Orangutan IP.

项目时间：2018年10月

Project time: October 2018