Banana Que Branding Design

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Brand Overview

Banana Que brand is a proposed food-based industry that supports and promotes Filipino snack foods or so-called "merienda" in Filipino term. The brand aims to enhance and expand Filipino merienda by adapting a touch of foreign food cultures to help establish an open food culture to a diverse group of people in different countries.

Brand Logo Overview

The Filipino "Merienda" food is the brand's main product that the brand will offer, from there, the designer created the brand and the logo by using one of these "Merienda" as reference. With that, Kwek-Kwek, Turon, and some of the different merienda food were prospects to represent the logo.

Made with deep-fried bananas coated in caramelized brown sugar or Banana Cue in Filipino merienda term, was chosen to represent the brand. One of the factors affecting this decision is the familiarity of people with the food since the brand will serve different countries, not only the Philippines.

Logo Studies

As the logo creation progresses, the designer created designs for both the logo icon and the logo typography for the brand. This way, the design of the brand can have different variations when it comes to brand design packaging and presentation.

As shown below, the designer created the logo by creating a banana cue icon silhouette inside the letter B, which stands for Banana Cue.

Final Logo Construction

As the final brand logo presentation, the designer decided to combine both the lettermark and the wordmark logo for the brand. As a result, the logo can stand alone in terms of using the logo icon or logo typography, especially for the brand materials. With this, the brand design would have different fun variations to present its brand food products.

Logo Color Usage

As presented below, the designer provided a color bar for the brand explaining the amount of color that the logo uses. As you can see, the primary color, which is the dark grey has a higher portion of the bar, which represents that this logo presentation color is more common to use, than the yellow banana color, which is the logo's secondary color.

Logo Color Application

As mentioned, here's an animated presentation of the logo

using both of the logo's primary and secondary colors. This will give you

a visual presentation on how the logo would look using these two colors.

Logo Typography

Here's a brief explanation of the brand logo typography. As mentioned, the brand logo typography can be used as a stand-alone logo because it is a custom font. Not only that, just like the logo icon, the logo typography also used the banana cue icon for the letter's negative spaces in different sizes and orientations.

Logo Spacing

Here's a distance breakdown between the logo icon and logo typography. As shown below, the distance between the two is the same as the baseline of the banana cue stick to the bottom of the banana cue silhouette icon.

Logo Clearspace

Logo Clearspace ensures the logo's readability by restricting other text and graphics around it, which can be measured by taking the logo typography and using its width as a measurement for the Clearspace area.

Logo Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo.

Icon: Should never be smaller than 90px in digital or 30mm in print.
Logo: Should never be smaller than 30px in digital or 10mm in print.

Logo Guidance

Logo guidance is set to strictly follow rules when using the logo

across different platforms both digital and print.

Brand Color Overview

Brand color is one of the factors that will affect the overall

look and feel of the Banana Cue brand. The designer wants to execute the brand

as a happy and warm sense of feeling since in Filipino "Merienda" culture

always takes place in the afternoon, where friends and family gather around for

a little merienda break after a busy day.

By using this as a reference, the designer sees a vision of an inviting culture for the brand,

which can be affected by using a warm color palette with different hues and shades.

Primary
Brand Colors

Influenced by the Banana Cue Merienda itself, the warm colors of this brand was from the colors of the Banana Cue. Starting from the color yellow for the raw banana, and ending to the roasted color banana, which is a red-ish orange color.

Brand Color
Shades

Brand color shades are commonly used to support the Brand's primary colors in terms of having a subtle feel for the brand design. With this, it helps the primary color to stand out, especially when using the brand pattern on the brand materials.

Logo Color Application

Here's a sample application of these three chosen

colors on the logo with different warm color backgrounds.

Brand Typeface Overview

For the brand typeface, the designer wants the brand to look friendly and inviting in terms of words and text since we want to promote and expand the Filipino Merienda culture to other nationalities.

Brand Typeface

With that, Comfortaaa, a rounded geometric sans-serif type design,

is the chosen typeface to represent the brand. It has a rounded edge that

is perfect to represent fun and openness to the brand's text-based content.

Brand Creative Assets

Brand Pattern

The brand pattern includes two design versions, The first one, is created by

repeating an outlined version of the banana cue icon on the brand logo and can be

colored into any of the three-shade colors having the brand primary color

as the background. The second version is using an enlarged logo typography,

having the brand's primary color as the background.

Brand Design Execution

Through the help of the brand guidelines discussed above, the designer was able to implement visual and design consistency in the brand’s materials as well as playing with different pattern variations of the brand. With the help of this, it can help increase brand familiarity in terms of design, color, and patterns/illustrations.

Design in

Brand Products

Here's a sample of some of the brand product

design incorporating the brand's design patterns and colors.