Client: BeYoga Project is a non-profit in Seattle, Washington organized and led by Jamie Silverstein, Olympian and owner of The Grinning Yogi in Seattle, Washington. Silverstein developed the karma project BEyoga (Body Empowerment Yoga) to benefit eating disorder recovery—a project she has brought to eating disorder treatment centers and yoga studios across the country.

Objective: This branding design campaign for Silverstein, an advocate in eating disorder recovery, created awareness around this wellness project so that community members could get involved. Silverstein herself is a former professional figure skater who represented the US in the 2006 Olympics, she later revealed she had battled eating disorders during her career and wanted to create this karma project.

Process/Strategy: calm, serene color palette and aesthetic that works to kindly greet, inform, and inspire community involvement