Brewers Collective, the craft business unit of Anheuser-Busch, ventured into the flavored malt beverage category with the debut of LQD (pronounced L-Q-D). The brand’s debut product portfolio of hard limeades, hard teas and hard lemonades all harness the unique flavor profiles of their respective ingredients.
LQD will offer three flavors including Hard Agave Limeade, Hard Passion Fruit Green Tea, and Hard Hibiscus Green Tea, with Hard Hibiscus Lemonade coming this summer.
Brewers Collective used illustrations from Douglas Schneider for their packaging.