Branding Project, Spring 2012.
For this project I chose to brand an imaginary cafe that showcased its organic tea selection. My goal was to evoke a sense of calm and warmness not unlike a good cup of hot tea. Through research and iteration, I was able to devise a mantra - "Steep: strong tea, happy you" which communicated the essence of the brand in a concise manner. The hand-lettering and icon comprised the brand's signature mark, and a pastel color palette and corresponding typography contributed to the brand's mood.
Overview of brand design, various shots of individually crafted pieces, and birds eye view of completed brand components (11 pieces).
For this project I chose to brand an imaginary cafe that showcased its organic tea selection. My goal was to evoke a sense of calm and warmness not unlike a good cup of hot tea. Through research and iteration, I was able to devise a mantra - "Steep: strong tea, happy you" which communicated the essence of the brand in a concise manner. The hand-lettering and icon comprised the brand's signature mark, and a pastel color palette and corresponding typography contributed to the brand's mood.
Overview of brand design, various shots of individually crafted pieces, and birds eye view of completed brand components (11 pieces).
