The Life Actually Company
Website, Branding, Print Collateral
Brief:
The new website for Laura Behnke, founder of The Life Actually Company, was designed as a blog site, through-and-through. This site allows for Laura to post, categorize, add products for readers to shop, and edit everything on a super user-friendly CMS.
Client's Request:
The site for Laura's previous brand, First and Trend, was also a blog site, but focused primarily around fashion. With Laura's new endeavor into the world of lifestyle blogging, the old fashion-based site was outgrown. The old blog was executed with the Avada theme on Wordpress. Avada is a great theme for small businesses, but for highly custom, styled blog sites, it's not as flexible or versatile as needed. That's where we came in.
Our Solution:
On this site, we created different sections of each page that show only certain post features from different categories. We created internal pagination, which allows the site to stay in the exact same position, even when the page is reloaded to show new posts. Though this is a subtle feature, it's one that creates a dramatically more pleasant user experience.
Client: The Life Actually Company
Creative Direction: Payge H. Kerman
Design: Michelle Parent, Payge H. Kerman
Copywriting: Laura Behnke
Development: Matt Cain, Payge H. Kerman
Development: Matt Cain, Payge H. Kerman